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The Butterfly Model – Value, criteria, and points experience!
– for evaluating certification schemes, and to use when developing a new certification.
Two wings: Credibility and Market value. Four main criteria for each wing. 36 detailed criteria.
Developed to evaluate and identify high-quality certification schemes and to separate them from less the good or the poor examples not paying attention to these criteria like the must follow criteria of third-party evaluation and multi-stakeholder involvement to be consider credible.
Source: The Butterfly Model by Zeuthen and Ludvigsen, 2018
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